MAS Context | Communication Arts
Responses by John Pobojewski, companion and design director, Span.
Background: Edited by architect and curator Iker Gil, multimedia design platform MAS Context provides one of many foremost displays of design tradition in follow, presenting a number of views on the overlapping worlds of design, structure and urbanism. Since its institution, MAS Context has grow to be a world design media channel of occasions, lectures, panel discussions, artwork exhibitions, printed artist monographs and a semi-annual journal for which it’s famend. We had been commissioned to design a brand new on-line platform for MAS Context that expands the worldwide attain of all of the group’s dimensions and highlights the various kinds of content material it produces.
Bigger image: We additionally designed a brand new identification for MAS Context. The brand new mark is influenced by the seminal De Stijl motion of the early Nineteen Twenties, integrating a visual construction into the letterforms that evolves from the underlying grid construction of the earlier emblem.
Design core: Our design weaves MAS Context’s celebration of typography and graphic design discovered inside its printed work into the brand new web site, utilizing 4 show typefaces and two kind schemes all through for each visible impression and better flexibility in editorial voice. The impartial colour palette emphasizes the editorial content material, however as customers scroll via the positioning, the theme inverts from mild to darkish to seize curiosity and group content material collectively.
New classes: The largest classes we discovered had been creating a robust studying expertise for long-form content material equivalent to articles and observations. This turned the emphasis of all the platform, making the expertise straightforward on any system and enabling better accessibility for the content material that MAS Context produces to be learn and skilled by anybody visiting the positioning.
Navigation construction: The pop-out navigation expands as wanted to spotlight reside search outcomes or present construction inside a present problem, all the time directing guests to new content material and MAS Context’s editorial focus.
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